Google Story

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time charts Google’s rise from a Stanford graduate-school project to one of the world’s most influential technology companies. Based on extensive research and access to the company, David A. Vise and Mark Malseed follow founders Larry Page and Sergey Brin as they developed a search engine designed to organise the web’s information. The book examines Google’s unconventional culture, its advertising-led business model, its challenge to established technology firms, and the leadership choices behind its rapid growth. Updated editions also discuss Google’s expanding influence in artificial intelligence, self-driving vehicles, and other ambitious technology initiatives.