Business
The Challenger Sale How To Taking Control Of The Customer Conversation
by Adamson Brent,Dixon Matthew
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About this book
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson and their colleagues at Corporate Executive Board have studied what determines the performance of thousands of sales reps worldwide and what they discovered may be the biggest shock to conventional sales wisdom in decades.
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