'a compelling methodology.. To increase market share quickly' -- Eric Ries, bestselling author of the Lean Start up'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what the Lean Start up does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful and achieve more consistent, replicable and data-driven results.
The On Time On Target Manager
Ken Blanchard
Harper Collins Publishers Limited
Gung Ho
Kenneth H. Blanchard,Sheldon Bowles
High Five The Magic Of Working Together
The One Minute Manager Builds High Performing Teams
The Success Principles How To Get From Where You Are To Where You Want To Be
Jack Canfield
Interview Secrets
Heather Salter
Predictably Irrational The Hidden Forces That Shape Our Decisions
Dan Ariely
One Minute For Yourself
Spencer Johnson
The Real Life Mba The No Nonsense Guide To Winning The Game Building A Team And Growing Your Career
Welch Jack,Welch Suzy
Hit Refresh A Memoir By Microsofts Ceo
Satya Nadella
Fill up your details to notify you when this book will be available