Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.
Ai Valley Microsoft Google And The Trillion Dollar Race To Cash In On Artificial Intelligence
Gary Rivlin
Harper Collins Publishers Limited
Genie In The Machine How Ai Powered Innovation Is Revolutionizing Business
Robert Plotkin
Portfolio/Penguin Random House Group
Otp Please Online Buyers Sellers And Gig Workers In South Asia
Vandana Vasudevan
Penguin Random House Group
Geotechnography Mapping Power And Identity In The Digital Age
Samir Saran,Anirban Sharma
Artificial Intelligence A Very Short Introduction
Margare Boden
Oxford University Press
House Of Huawei The Secret History Of Chinas Most Powerful Company
Eva Dou
Hachette Book Group
The Design Of Everyday Things
Don Norman
Basic Books/Perseus Books/Hachette Book Group
Insane Mode How Elon Musks Tesla Sparked An Electric Revolution To End The Age Of Oil
Hamish Mckenzie
Faber & Faber/Penguin Random House Group
Digital Intelligence What Every Smart Manager Must Have For Success In An Information Age
Sunil Mithas
Fill up your details to notify you when this book will be available