How to put corporate social responsibility (CSR) at the heart of your company and maximize the business benefits Research shows that CSR improves long-term business performance and that consumers prefer to patronize organizations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organization's blatant self-promotion. Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be.
The Success Principles How To Get From Where You Are To Where You Want To Be
Jack Canfield
Harper Collins Publishers Limited
How To Get From Where You Are To Where You Want To B The 25 Principles Of Success
Element/Harper Collins Publishers
Interview Secrets
Heather Salter
How Will You Measure Your Life?
Clayton M. Christensen
What You Do Is Who You Are How Top Leaders Create A Winning Culture
Ben Horowitz
William Collins/Harper Collins Publishers
Terry Savage Talks Money
Terry Savage
The Golden Passport
Duff Mcdonald
Getting To Neutral
Trevor Moawad
The Super Age Decoding Our Demographic Destiny
Bradley Schurman
Burn The Boats
Matt Higgins
William Morrow And Company, Inc.
Fill up your details to notify you when this book will be available