The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE THN, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
Interview Secrets
Heather Salter
Harper Collins Publishers Limited
Getting Together Building A Relationship That Gets To Yes
Roger Fisher,Scott Brown
Business Book Limited
Getting More How You Can Negotiate To Succeed In Work And Life
Stuart Diamond
Portfolio/Penguin Random House Group
Effective Communication Essential Managers
Dk/Penguin Random House,James S. O'rourke
Dk/Penguin Random House Group
Humour Seriously Why Humour Is A Superpower At Work And In Life
Aaker Jennifer,Bagdonas Naomi
Penguin Ananda/Penguin Random House
The Practice Shipping Creative Work
Seth Godin
Penguin Random House Group
Work Remotely Penguin Business Experts
Anastasia Tohme,Martin Worner
The Communication Book 44 Ideas For Better Conversations Every Day
Mikael Krogerus, Roman Tschappeler
The Social Organism A Radical Understanding Of Social Media To Transform Your Business And Life
Casey Michael J.,Luckett Oliver
Hachette Book Group
Five Stars The Communication Secrets To Get From Good To Great
Carmine Gallo
Pan Macmillan Publishers Limited
Fill up your details to notify you when this book will be available