For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions: - How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? - Why does the stock market forgive them for sins that would destroy other firms? - And as they race to become the world’s first trillion-dollar company, can anyone challenge them. In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
High Five The Magic Of Working Together
Kenneth H. Blanchard,Sheldon Bowles
Harper Collins Publishers Limited
One Minute For Yourself
Spencer Johnson
Sun Tzu Was A Sissy
Stanley Bing
Leadership That Gets Results Harvard Business Review Classics
Daniel Goleman
Harvard Business Review Press/Penguin Random House Group
On Strategy Hbrs 10 Must Reads On Strategy For Healthcare Harvard Business Review
Harvard Business Review
Competing In The New World Of Work How Radical Adaptability Separates The Best From The Rest
Keith Ferrazzi
Penguin Random House Group
The Geeta And The Art Of Successful Management
Chakravarty Ajanta E.
Rupa Publications India Pvt. Ltd.
The New One Minute Manager
Blanchard Ken,Johnson Spencer
Thorsons/Harper Collins Publishers Limited
Nasty Riches
Singh M. P.
Prakash Books India Pvt. Ltd.
Quick And Nimble
Adam Bryant
Fill up your details to notify you when this book will be available