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  • Tata The Evolution Of A Corporate Brand

Tata The Evolution Of A Corporate Brand

by  Morgen Witzel,
ISBN: 9780670084067
Book Name:Tata The Evolution Of A Corporate Brand
Author:Morgen Witzel,
Publisher:Portfolio/Penguin Random House Group
Edition:First
Language:English
Binding:Hard Back
Publish Year:2010
Total Pages:222
Availablity: Only 1 Left in Stock
NPR 1278.00

BOOK SUMMARY

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communica- tions and software, Tata now stands 65th in the world brand valuation league.

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