How to get to master the art of persuasion?from the bestselling author of Talk Like Ted. 'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people ? and, crucially, with customers and investors in business.' Financial Times (Business Book of the Month) Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill?it is the human edge that will make you unstoppable, irresistible, and irreplaceable?earning you that perfect rating, that fifth star. In Five Stars, you will learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable?not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age?the information economy?you are only as valuable as your ideas. Five Stars is a book to help yo
MULTIPLIERS How the Best Leaders Make Everyone Smart
LIZ WISEMAN
HARPER COLLINS PUBLISHERS LIMITED
Made to Stick Why some ideas take hold and others come unstuck
CHIP HEATH,DAN HEATH
PENGUIN RANDOM HOUSE GROUP
The Leading Brain Powerful Science based Strategies for Achieving Peak Performance
FRIEDERIKE FABRITIUS, HANS W. HAGEMANN
TARCHER PERIGEE BOOKS/PENGUIN RANDOM HOUSE
LEAPFROG The New Revolution for Women Entrepreneurs
NINO NATHALIE MOLINA
Catalyst The Ultimate Strategies on How to Win at Work and in Life
CHANDRAMOULI VENKATESAN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
SUPERBOSSES HOW EXCEPTIONAL LEADERS MASTER THE FLOW OF TALENT
SYDNEY FINKELSTEIN
THE ART OF PEOPLE
DAVE KERPEN
THE PRACTICE Shipping Creative Work
SETH GODIN
The Go Giver A Little Story About a Powerful Business Idea
BURG BOB,MANN JOHN DAVID
Mastery The Keys to Success and Long Term Fulfillment
GEORGE LEONARD
PLUME BOOKS/PENGUIN RANDOM HOUSE GROUP
Fill up your details to notify you when this book will be available