The nearly three billion people living on $2 a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call “the ruthless pursuit of affordability. ”Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
Leadership By The Book
Kenneth H. Blanchard
Harper Collins Publishers Limited
Making Decisions Putting The Human Back In The Machine
Ed Smith
Think Big Make It Happen In Business And Life
Donald J. Trump , Bill Zanker
Warren Buffet Invests Like A Girl
Laouann Lofton
Quiet Leadership Six Steps To Transforming Performance At Work
David Rock
How To Work A Room
Susan Roane
William Morrow/Harper Collins Publishers
Earning It Hard Won Lessons From Trailblazing Women At The Top Of The Business World
Joann S. Lubin
Multipliers How The Best Leaders Make Everyone Smart
Liz Wiseman
Anxiety At Work 8 Strategies To Help Teams Build Resilience Handle Uncertainty And Get Stuff Done
Chester Elton,Adrian Gostick
The 4 Hour Work Week Escape The 9 To 5 Live Anywhere And Join The New Rich
Timothy Ferriss
Vermilion/Penguin Random House Group
Fill up your details to notify you when this book will be available