"The wise man knows he doesn't know. The fool doesn't know he doesn't know." - Lao Tzu What's the most important step in fixing a puncture? It isn't jacking up the car, or taking the wheel off, or finding the puncture. There's something more fundamental than any of those. Something without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything. Instead of saying, "It's just a bit bumpy, must be the road," and carrying on, you must acknowledge that something has changed and you don't know what that is. If you don't admit you don't know what's happening, you can never find out. If you don't find out, you can never change it. The most important step, always, is admitting you don't know. That's the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
The Success Principles How to Get from Where You Are to Where You Want to Be
JACK CANFIELD
HARPER COLLINS PUBLISHERS LIMITED
How to Get from Where You are to Where You Want to B The 25 Principles of Success
ELEMENT/HARPER COLLINS PUBLISHERS
INTERVIEW SECRETS
HEATHER SALTER
How Will You Measure your Life?
CLAYTON M. CHRISTENSEN
What You Do Is Who You Are How Top Leaders Create A Winning Culture
BEN HOROWITZ
WILLIAM COLLINS/HARPER COLLINS PUBLISHERS
TERRY SAVAGE TALKS MONEY
TERRY SAVAGE
The Golden Passport
DUFF MCDONALD
Getting To Neutral
TREVOR MOAWAD
The Super Age Decoding Our Demographic destiny
Bradley Schurman
BURN THE BOATS
Matt Higgins
WILLIAM MORROW AND COMPANY, INC.
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