Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
The Success Principles How to Get from Where You Are to Where You Want to Be
JACK CANFIELD
HARPER COLLINS PUBLISHERS LIMITED
How to Get from Where You are to Where You Want to B The 25 Principles of Success
ELEMENT/HARPER COLLINS PUBLISHERS
INTERVIEW SECRETS
HEATHER SALTER
How Will You Measure your Life?
CLAYTON M. CHRISTENSEN
What You Do Is Who You Are How Top Leaders Create A Winning Culture
BEN HOROWITZ
WILLIAM COLLINS/HARPER COLLINS PUBLISHERS
TERRY SAVAGE TALKS MONEY
TERRY SAVAGE
The Golden Passport
DUFF MCDONALD
Getting To Neutral
TREVOR MOAWAD
The Super Age Decoding Our Demographic destiny
Bradley Schurman
BURN THE BOATS
Matt Higgins
WILLIAM MORROW AND COMPANY, INC.
Fill up your details to notify you when this book will be available