Hooked How To Build Habit Forming Products

The book, 'Hooked: How to Build Habit-Forming Products’ is an effective book for people who want to learn the art of selling products. This book derives strategies from stories of products that have made it big in their respective industries whilst citing the reasons for their success. Filled with critical insights, the usage of examples and anecdotes makes the content engaging and refreshing. The book is authored by Nir Eyal and was published by Portfolio Penguin publication in 2014. This book has received positive responses across the world and was in the list of Wall Street Journal business 'best selling' books. Plus, it won the award of 'best marketing book of the year' given by 1800CEOREAD.