HEGARTY ON ADVERTISING Turning Intelligence Into Magic

by JOHN HEGARTY,

ISBN:	9780500293638
Book Name:	HEGARTY ON ADVERTISING Turning Intelligence Into Magic
Author:	JOHN HEGARTY,
Publisher:	THAMES & HUDSON
Edition:	FIRST
Language:	English
Binding:	Hard Back
Publish Year:	2017
Total Pages:	0
Availablity:	Out of Stock Notify me

NPR 2875.00

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BOOK SUMMARY

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

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