Modern investing know-how is founded on the efficient market hypothesis, which holds that markets are rational and, therefore, difficult to beat. Originally codified in the 1960s at the University of Chicago, the efficient market theory became accepted wisdom for both academicians and market players. This theory has been the driver of trillions of investment dollars, the inspiration for index funds and vast new derivatives markets the world over. The theory holds that the market is always right, and that the decisions of millions of rational investors, all acting on information to outsmart one another, always provide the best judge of a stock value. The great financial crash of 2008 has forced the investment world to ask the heretical question whether the theory is, in fact, wrong. A hugely acclaimed international bestseller, The Myth of the Rational Market is a fascinating exploration of how and whether the efficient market theory is seriously flawed. The answer could affect how the world invests and how you should. Celebrated journalist and columnist Fox introduces a new wave of economists and scholars who now agree with Yale professor Robert Shiller that the efficient market theory represents one of the most remarkable errors in the history of economic thought The new thinking holds that investors overreact, under react, and make irrational decisions based on imperfect data. In his landmark book, Fox uncovers the new ideas that may come to drive the market in the century ahead. So, is your existing investment knowledge flawed? Do investors need to update themselves with new knowledge in order to profit in the contemporary markets? Read this book and decide for yourself; it may be the most important investment decision you will ever make . . .
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Laura Ries,AL RIES
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
Day Trading Attention How to Actually Build Brand and Sales
GARY VAYNERCHUK
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
RAM CHARAN
PENGUIN RANDOM HOUSE GROUP
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
SELLING Essential Manager
ERIC BARRON
DK/PENGUIN RANDOM HOUSE GROUP
The 10% Entrepreneur Live Your Dream Without Quitting Your Day Job
PATRICK J. MCGINNIS
PENGUIN LIFE/PENGUIN BOOKS
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
The Contagious Commandments Ten Steps to Brand Bravery
BARTH CHRIS,ROBERTSON PAUL KEMP
Fill up your details to notify you when this book will be available