Branded in History Fresh Marketing Lessons From Vintage Brands

by RAMYA RAMAMURTHY,

ISBN:	9789388322683
Book Name:	Branded in History Fresh Marketing Lessons From Vintage Brands
Author:	RAMYA RAMAMURTHY,
Publisher:	HACHETTE BOOK GROUP
Edition:	0
Language:	English
Binding:	Paper Back
Publish Year:	2021
Total Pages:	320
Availablity:	Only 1 Left in Stock

NPR 798.00

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BOOK SUMMARY

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

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