The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand

by Laura Ries,AL RIES,

ISBN:	9780060007737
Book Name:	The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Author:	Laura Ries,AL RIES,
Publisher:	HARPER COLLINS PUBLISHERS LIMITED
Edition:	REPRI
Language:	English
Volume:	SINGL
Binding:	Paper Back
Publish Year:	2002
Total Pages:	272
Availablity:	Only 1 Left in Stock

NPR 1438.00

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BOOK SUMMARY

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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