Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives.
Be Exceptional
JOE NAVARRO
THORSONS/HARPER COLLINS PUBLISHERS LIMITED
Find Your Why A Practical Guide for Discovering Purpose for You and Your Team
SIMON SINEK
PENGUIN RANDOM HOUSE GROUP
SCRAPPY A LITTLE BOOK ABOUT CHOOSING TO PLAY BIG
SJODIN TERRI L.
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
Getting Things Done The Art of Stress Free Productivity
DAVID ALLEN
PIATKUS/LITTLE BROWN/HACHETTE BOOK GROUP
RUNNING WITH THE GIANTS
JOHN C. MAXWELL
HACHETTE BOOK GROUP
Leaders Eat Last Why Some Teams Pull Together and Others Dont
Linchpin Are You Indispensable
SETH GODIN
The 80/20 Manager Ten Ways to Become a Great Leader
RICHARD KOCH
THE ONE THING YOU NEED TO KNOW ABOUT GREAT MANAGING GREAT LEADING AND SUSTAINED INDIVIDUAL SUCCESS
MARCUS BUCKINGHAM
POCKET BOOKS/SIMON & SCHUSTER
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